We Launched LifeToy.ai — Meet Bearie, the AI Teddy for Selective Mutism
June 30, 2025 · Dr. Ahmad Reza Cheraghi
Launch note (06/30/2025): Bearie helps children with selective mutism practice speaking safely, one small step at a time.
🎉 LifeToy.ai is Live
Today we are proud to announce the launch of LifeToy.ai with our first character: Bearie, a friendly, virtual AI Teddy Bear designed to support children with selective mutism.
Short conversations. Gentle encouragement. Meaningful progress.
Why We Built Bearie
This mission is deeply personal. My brother experienced selective mutism as a child.
Each time he was called to the whiteboard in class, fear overwhelmed him: trembling hands, panic, complete silence. The root cause was a traumatic event during his first year in elementary school in Iran, when a teacher punished him harshly for hesitation. That single moment left lasting scars.
Bearie was created so children like him can practice safely and gradually — one step at a time.
A Glimpse into a Conversation with Bearie
Child: “Whenever I go to the whiteboard at school, I panic and freeze. My hands shake, and I can’t speak.”
Bearie: “That sounds very difficult. But you are not alone. Many children feel the same way. Let’s try together: take a deep breath, relax your hands, and write just one small word. Step by step, I’ll be right here with you.”
What Bearie Provides
- 🧸 Safe Dialogue: Gentle, supportive conversations without pressure
- 🌱 Micro-Steps: Breathing → single word → short phrase → full sentence
- 🧭 Daily Rituals: Small goals, regular check-ins, and progress tracking
- 👪 Parental & School Support: Practical strategies aligned with adults
- 🔐 Safety & Privacy: Child-appropriate filters, data protection first
Our Mission
To give every child a voice.
LifeToy begins with selective mutism but our vision is broader:
- Supporting children with speech delays, anxiety, and communication challenges
- Building AI-powered companions that foster confidence, creativity, and resilience
- Ultimately, reimagining the toy market with safe, therapeutic, and innovative AI toys
This is just the beginning. With Bearie, LifeToy.ai takes its first step toward helping children speak freely, grow confidently, and feel heard.